ARTICLE_LIVE

The Philosophy Behind Brave Software

Why we chose to build fewer, better things and how this philosophy shapes every decision we make.

PHILOSOPHY
12/10/2024
5 min read

READ_ARTICLE

At 2ndRun, we believe software should be brave. But what does that mean exactly?

Brave software challenges conventions. It prioritizes user experience over feature lists. It's willing to say no to good ideas in service of great ones. Most importantly, it creates moments of genuine delight rather than just solving problems.

This philosophy shapes every decision we make, from the products we choose to build to the way we design our interfaces. We'd rather create four exceptional products than forty mediocre ones.

In a world of rushed releases and feature bloat, choosing to build fewer, better things is itself a brave decision. It requires patience, discipline, and an unwavering commitment to quality that goes beyond what's immediately profitable.

This is why every pixel, every interaction, and every line of code in our products is crafted with intention. Because we believe software can be poetry in motion.

Share this article

SPREAD_THE_KNOWLEDGE

2ndRun Team

CREATIVE_SOFTWARE_STUDIO

We're an indie studio crafting innovative software that combines technical excellence with poetic design. Based in France, we believe software should be brave, beautiful, and transformative.

Learn more about us
STAY_UPDATED

More insights coming soon

Get notified when we publish new articles about product development, design philosophy, and creative technology.

Subscribe to updates